For years, ecommerce teams optimised for traffic. Better SEO. Cleaner navigation. Smarter filters. Faster pages. The assumption was simple: if customers could find  products more easily, conversion would follow. That assumption no longer holds. What’s changing ecommerce today isn’t a new channel. It’s a change in how products are understood . Recent research and case studies show a clear pattern: AI-driven product discovery, search, and recommendations consistently outperform

Published by: Sabir Mamkadri  | CEO & Visionary at PxiNova Why AI should never be neutral in business and how smart companies use bias to...

Published by: Jurgen Riedel CIO & Innovation at PxiNova | How PxiNova’s AI-Driven Approach Sets a New Benchmark In the modern commerce...

Published by: Jurgen Riedel CIO & Innovation at PxiNova | How PxiNova’s AI-Driven Approach Sets a New Benchmark In a world driven by data...